They switched to a hydration routine they can trust
Every day, your dog drinks water you'd never touch.
PureFlow filters, circulates, and keeps water clean — designed for your dog's health, and your peace of mind.
What really happens in an ordinary bowl — and how PureFlow prevents it.
Within hours, bacteria and biofilm form in stagnant water. It's invisible, but your dog drinks it.
PureFlow circulates water continuously through ion exchange resin, in a 304 stainless steel tray. Nothing sits still.
Water that's filtered, fresh, and flowing — with no effort from you. Just top up and change the filter every 15 days.
The PureFlow Range
Two fountains. The filters to match. A hydration routine you can trust.
PureFlow | Continuous circulation. 304 stainless steel tray. Ion exchange resin filtration
£59.95
PureFlow Pro | Everything in the PureFlow, plus remote control: scheduling, water level alerts, cleaning reminders.
£79.95
PureFlow Replacement Filters | 1 pack every 3 months. Your routine, sorted.
£29.95
For owners who genuinely want to get it right
You're not the type to overlook the details. Your dog's water — you've already thought about it. You just needed a solution that measures up. PureFlow was designed for exactly that.
Loved by dogs, approved by vets
"As a vet, I always remind dog owners that hydration is the foundation of good health. The PureFlow fountain is one of the simplest ways to give your dog clean, fresh water — which encourages them to drink more every day. I recommend it to anyone who wants a straightforward, fuss-free solution to help keep their dog healthy and full of energy."
Dr Harry Wilson, Veterinary Surgeon
I didn't think he'd take to it so quickly. It's discreet, clean, and it instantly looks so much better than an ordinary bowl.
James
It looks gorgeous, honestly. Almost like a piece of décor. Completely different from those garish pet fountains you see everywhere.
Emily
The moment we set it up, he went straight over and started drinking without any hesitation. You can tell the flowing water appeals to him far more than a still bowl.
Sophie
I love the clean, understated design.
Sarah
My dog barely drank before, and now he goes back to it several times a day. I didn't expect such a noticeable difference.
Tom
Really practical, clean, compact — and my dog just goes to it naturally throughout the day.
Claire
It's simple, but it's really lovely, honestly.
Ben
I wanted something easy to live with, and it's genuinely simple to clean. Takes no time at all.
Jack
My dog went straight to it the moment we set it up. No hesitation at all, and I find it so much cleaner than a normal bowl.
Charlotte
It's so reassuring knowing he's always got clean water available. Day to day, I think about it so much less — and that's a real relief, honestly.
Paula
find it really practical on a daily basis. My dog keeps going back to it happily.
Kai
Filters always on hand, for a routine you can rely on
One filter to change every 15 days — that's it. With the PureFlow subscription, you receive 6 ion exchange resin filters every 3 months — delivered straight to your door, without having to think about it.
Your Questions
Yes. The fountain is designed for dogs of all sizes. Its 4L capacity and low tray make it easy to access, even for smaller breeds.
Yes. Dogs are naturally drawn to moving water, which encourages them to drink more readily than from a still bowl. The gentle flow catches their attention and encourages them to come back for more throughout the day.
Very. Simply slot the filter in, fill the fountain with tap water, and plug it in. That's it — your dog has immediate access to clean, filtered, flowing water. Setup takes less than 2 minutes.
Yes. Simply unplug the pump, empty the water, and wash the fountain with warm soapy water. We recommend cleaning once a week. The fountain is designed to be simple to maintain, with no awkward corners or hard-to-reach areas.
No — it's whisper-quiet. At most, you'll hear a gentle trickle of water. Nothing disruptive day to day, even at night.
We recommend replacing the filter every 2 weeks to keep the water clean and fresh. Your purchase includes 2 filters — enough for the first month. Replacement filters are available as single packs or on subscription.
Your PureFlow fountain is covered by a 12-month guarantee against manufacturing defects or material faults under normal use. If something isn't right, get in touch with our customer support team — we'll sort it quickly and simply.
You have 60 days to try the fountain at home. If it's not right for you, you can return it — no pressure, no questions asked. Our customer support team will guide you through the process.